Staging Homes for New Developments: Creating an Irresistible First Impression. 

When it comes to selling new homes in a development, first impressions are EVERYTHING.  Potential buyers need to envision themselves living in the space and feel a connection to the property.  This is where staging model homes plays a crucial role.  By creating a welcoming and visually appealing environment, staging with us helps potential buyers see the full potential of the space and increases the chances of a successful sale not to mention great word of mouth for future sales.  

You can feel the difference with our staging service

Study’s show more than half (65%) of humans are visual learners.

First things first what is a model home vs a spec home?

In new developing subdivisions builders generally start with building a model home.  This is a house that is not for sale (yet).  It is the home that sets the tone for the subdivision; it’s decorated and furnished to show buyers what other homes in the development can be.  Model homes are open for tours to potential buyers before other home in the neighborhood are even build.  This is a great opportunity for potential buyers to find a home they love but work with the builders to add upgrades or changes that work better for them personally. 

A spec “speculative” home is very similar, but these are built to be move in ready.  They are built without having a buyer lined up, so they are not customized in any personal way. 

So, why is staging so important?

Well, if you want a property to sell, as they say, you need it to put your best foot forward.  Staging is the process of preparing a property for sale to showcase its best features.  When it comes to new developments, staging model homes is essential for the property’s true potential to shine.  Staging helps show potential buyers why the space would be perfect for them. 

Anyone can build a house we want buys to see their future home, by creating a warm and inviting atmosphere. Staging evokes emotions and makes the property feel more than just walls and a roof.  Model homes are often empty or minimally furnished, making it difficult for buyers to visualize all the possibilities.  Our services helps showcase the potential of the space and allows buyers to see how they can utilize each room.  And if we are honest, we get asked all the time if pieces of our staging can be included with the sale!  

Know your market and highlight property strengths

Before staging a model home, it is crucial to understand the target market.  Different demographics have different preferences and tastes.  For example, if the target market is young families, create a family-friendly environment with functional spaces and child-friendly functional decor.  A cohesive design is essential for staging model homes.  Consider the overall style and theme of the development and incorporate it into the staging.  

Every model home has unique selling points that need to be highlighted.  Whether it’s a stunning view, a spacious kitchen, or a luxurious master suite, we make sure to showcase these features.  Use furniture placement, lighting, and decor to draw attention to these key areas and make them the focal points of each room.  In new developments, space is often a key selling point.

We know details matter

Details matter when it comes to staging model homes.  Pay attention to small details like fresh flowers, scented candles, and tasteful artwork.  These elements add a touch of elegance and create a welcoming atmosphere.  Additionally, ensure that the model home is clean, well-maintained, and free of any visible flaws.  We stay up to date with current design trends and incorporate them into the stagings.  This shows potential buyers the development is modern and in line with current styles.

We make sure to maximize the perceived space in each room.  Use furniture that is appropriately sized for the space and arrange it in a way that creates an open and spacious feel.  There are often property’s we stage and get feedback such as “I would not have thought to use the space this way” or “that’s so cleaver to get extra storage that way”.

If the new development includes outdoor spaces, make sure to stage them as well.  Create inviting outdoor living areas with comfortable seating, outdoor rugs, and potted plants.  Outdoor spaces are an extension of the home and can greatly enhance the overall appeal.

In Conclusion

Staging model and spec homes for new developments is a crucial step in the selling and promoting process.  It is a complex task that requires expertise in design and real estate. That’s where we come in; hiring a professional stager who specializes in the market and can work with new developments.  We have the knowledge and experience to create a compelling and marketable space that will attract many potential buyers. 

In a competitive market, staging sets a property apart from others.  It helps create a memorable experience for potential buyers and increases the chances of a successful sale and important publicity for future sales.  We help create an emotional connection, highlight the potential of the space, and set the property apart from competitors.  Remember, staging is an investment that can significantly increase the chances of a successful sale and should not be overlooked in the marketing strategy for new developments.  Contact us @HomeSpun Staging & Design for all your staging needs.