NAR’s 2019 Profile Of Home Staging

March 15, 2019


NAR, National Association of Realtors® just published it’s 2019 Profile of Home Staging.  This year’s statistics are stronger than previous years and have everyone excited for the Spring Real Estate market.  

The report notes, more than half of sellers’ agents said that staging a home decreases the amount of time a home spends on the market, with 25% saying that it greatly decreases the time and 28 percent saying it slightly decreases the time.

We are excited (and surprised) about a new section the report contains this year called the “Buyer Expectations,” which focuses on how home buying television shows are impacting Realtors® businesses as well as homebuyers’ views on the home buying process. We were surprised by the numbers for the impact the television had on the buyer’s expectation. Wouldn’t you think with all the HGTV shows showcasing the tiny home craze, flipping, million dollar listings, etc that there would be a greater impact on the expectation for a home when purchasing?  38% of respondents say that television shows that display the home buying process have had an impact on their business, while 32 percent say they witnessed no impact and 31 percent say they do not know if they have an impact. Maybe this is because cable subscriptions are declining or is it that there are better programs on to watch?

WASHINGTON (March 14, 2019) – As the spring home buying season kicks off, a new survey from the National Association of Realtors® shows that 83 percent of buyers’ agents say that staging makes it easier for buyers to visualize a property as their future home, according to NAR’s 2019 Profile of Home Staging, is external).

“Buying a house is more than a financial decision; it is an emotional decision as well. Buyers aren’t just making an investment in a property, they are purchasing a place to call home; to raise their children; to begin a new chapter, or to retire to a new season of life,” said NAR President John Smaby, a second-generation Realtor® from Edina, Minnesota and broker at Edina Realty.

Check out the full article HERE!